Baldwin Formals

Baldwin Formals is a high-end Midtown, New York City based tuxedo rental company. They provide quality tuxedo rentals for corporate events, weddings, and other black-tie private events.



Baldwin Formals had a previously built website and backend system that needed a complete overhaul since it was built on a pretty outdated platform. They needed their website to successfully capture rental information on a per-client basis that will then notify them within their retail location. Once our discovery session was complete, we were clear to jump into planning and design. We were ready to go!

Our Techniques

Our implementation was totally custom, inside and out, backend and design. With capturing personal and credit card information, security is a big concern. We integrated an SSL certificate for an encrypted and safer web experience for Baldwin’s customers. The rental process was a complete customized user experience and product selection process. Being one of the leaders of tuxedo rentals in NYC, we needed to make a robust backend to handle Baldwin’s busy business.

The Result

Upon completion, and having put a lot of focus and care into this project, we had a finished product that was ready for Baldwin’s online customers. We were able to launch and simplify Baldwin’s rental booking process immediately.

More Details

Thanks to Stan and the Baldwin team for the fun collaboration on your project. We look forward to helping your business grow through Search Engine Optimization and Social Media Marketing.

Project Components

  • Website Development
  • Content Management System
  • Search Engine Optimization
  • Social Media Marketing

From the Portfolio


1501 Broadway, 12th Floor
New York, NY 10036‏